MarkUlett

I build websites and AI systems for small businesses in the Flathead Valley. Trained as a philosopher of science. I write about how agents behave when they have to do real work.

48.37° N · 114.18° W · Columbia Falls, MT
Cover plate · 2026
Contents

Five places to start.

Latest · Reflective Practitioner

Two recent essays.

No. 02 · May 2026 9 min

Your Agent Is Impersonating Itself

Most "agent failures" are not the model losing competence. They are the model losing track of which agent it is supposed to be.

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No. 01 · April 2026 8 min

Why Your AI Apologizes Like a Sycophantic Politician

On the difference between a model that has been trained to be agreeable and a colleague who tells you when you are wrong. Why you want the second one.

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Track record

Twelve years of figuring out how systems actually behave.

2025 180

sites migrated in 3 months as Product Lead at ShyftLabs.

2023-24 2.5M

custom-generated puzzle pages delivered at Ways 2 Wellness.

2024 1,150

test cases written in a single day using a logic-driven QA framework.

2020 100k+

physicians and patients served by onboarding content at Noteworth.

Five continents. Thirty-six places called “home for now.” Montana is where home is.

Mark · About
Campfire at a backcountry campsite in Montana, mountains and r-pod behind

Fig. 01 Backcountry campsite. Glacier National Park, summer 2025.